Client - Clear, Thai Unilever
CLEAR would like to approach people wearing a hat by promoting their cooling shampoo emotionally. In Thai, a hat is not only an accessory one can choose to wear or not, but it also signifies “duty”. Thus, we cooperated with Maiyarap, a famous rapper with an image of wearing a hat all the time, to compose a song to celebrate hat heroes.
The story of these heroes in real life was also displayed in a music video. After launching this clip, CLEAR gained 51% increased sales with over 21 million views, which is the highest record in Thai-Unilever history.
Moreover, in 2018, we refreshed the design and music to EDM version by cooperating with Bang Bang Bang and Huaglom production.