© 2017 by Choojai & Friends

KON GLA KUEN TIN
ฅนกล้าคืนถิ่น

Client - Future Innovative Thailand Institute

Konglakuentin is a program that invited countrymen working in a city to return home for farming. We chose ones that had backgrounds similar to the targets. Dr.Krirk, a chilled farmer from out of town, used to do a business in a city, failed and was in debt of many hundred million baht. He overcomes his debt by following King Bhumibol Adulyadej's new theory of agriculture; "Think from what you have", going against the mainstream such as growing plants based on ecosystem and letting them grow naturally. No investment in the water system, expensive machines, plants that require chemical fertilizer, insect repellents that are not self-produced and short-life plants that require too many labors. Once produces could be collected, he optimizes them in the most efficient way.

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