Client - Yuvabadhana Foundation
To illustrate the educational problem to the city, we collaborated with Greyhound, the leading fashion brand, by making a t-shirt. It was designed by children who are illiterate showing the misspelling celebrity's name based on their abilities. Then, celebrities shared on social media. We also invited people to customise on the microsite where it generates the misspelling consonant from children handwriting. After customisation, people are able to donate, order, share on social media. As a result, people were amazed by how children misspell those simple words and clearly perceived the problem. The first lot of T-shirt ran out within 15 minutes after it was launched, 3,000 T-shirts were sold, over 60,000 website visitors shared their misspelling names and more than 2 million baht was donated.
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