CHOOJAI & FRIENDS

Nowadays, people change from utilizing traditional stationery to digital devices. B2S, a stationery shop would like to increase their sales by presenting the power and spirit of handmade to inspire people to bring back their ability of creating work by hand. We made a tutorial which looked similar to digital programs and replaced all digital tools by B2S actual stationery.  Then, we showed an artist using those stationeries instead of digital functions to create works that normally must be done by a computer program and revealed that every part of our program was made by hand.