© 2017 by Choojai & Friends

SHOCK SALE

Client - Thailand Breast Cancer Community

 

We all know how much women love shopping. 74% of women are attracted by SALE and 92% check & share the deals online. On the contrary, only 19% of women check their breast regularly, though doing so can discount the chance of being killed by breast cancer up to 90%.

 

Therefore, we cooperated with 7 Thai fashion brands to create a SHOCK SALE that shocked all the shopping lovers and sent the message "Check yourself like check for SALE" through the model who was a breast cancer patient. Those clips were launched on social media and promotion website to reach our target group.

 

Moreover, we also designed a breast self-examination infographic for them to easily check their breast correctly.

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