THE INVENTION OF GLASSES
Client - Bausch + Lomb
People wearing glasses strongly believes in glasses’ advantages and hardly change their minds. Instead of blaming the weakness of glasses, Bausch and Lomb positively solved their problems by cooperating with a nerd from a talented class, who was related to their high school target group, to invent new glasses solving glasses problems based on his ability. These various product designs were actually produced and filmed as a documentary showing that eventually all those inventions were not that practical and contact lens might be a better solution.